The right marketing mix is always a tough cookie to crack. In the world of digital promotions, PPC has gained much traction. But the exercise does not guarantee results. Is there a way that does not pinch pockets and generates the expected response?
Blogging is the vehicle that drives marketers away from the inefficacy of PPC and SEO. Try the unbeatable combination of blogs and landing pages. It does not need deep pockets; it also presents more possibilities in terms of experimentation and maneuvering. It generates the kind of marketing and sales possibilities that few can match.
If it were so simple, why aren’t businesses jumping the bandwagon? Call it the baggage of the past, dead habit, or tired mindsets. Writing “short and to the point” is all the rage. The result is a threadbare post with a landing page that only mimicks the ad.
A blog post, in sharp contrast, does more — much more! It disseminates more information. It puts things in proper perspective. It persuades (the art of persuasion is deader than a dodo). As a result, the chances of conversion are a lot higher than the lazy, petulant approach that reveals but says nothing about the product. A blog has the flexibility to deal with a variety of topics and sub-topics.
Writing a blog builds a better rapport with the customer. It adds a human touch to the product pitch. Advertising great David Ogilvy says: “When you tell more, you sell more.” This is precisely what a blog does: It leads to “salesmanship in print.” A blog creates hyperbole, which creates a leadership position for the product.
Blogging is an effective mixture of trust-building and results. By explaining the product in minute detail, a blog builds trust with the visitor. Unlike bots and automated algorithms, blog posts do so much more. There are obvious perks of humanizing the pitch. After knowing the product in fine-combed details, the users are much more willing to take intended actions when they click on the landing page. Being a more subtle approach, it works at deeper levels. It does not hard-sell products and, thus, acts as a huge differentiator.
Thus blog posts drive traffic to the website. They create platforms for commercial discussions, driving engagement, participation, and value. They help visitors stay longer on the web page. By reducing the bounce rate, blogs lead to higher conversions. By updating the blogs, it is possible to make them relevant. Guest blogs add an element of neutrality and soft touch to the marketing efforts. Often, recommendations from third-party sources work best.