Do you remember the first bank to offer the ATM service? How the automated technology not only spelled convenience but also changed banking forever? That’s one of the many examples of how technology acts as a market and product differentiator in this me-too world.
TECHNOLOGY AT THE HEART OF BUSINESS
Technology integration is being sought at a much larger scale. People have more booster access to machines and know-how today than a decade or so earlier.
It’s well known that businesses do not have a choice in the matter. More than 80 percent of customers have converted from dials to digital readouts, push buttons to screen taps, to address their day-to-day needs. The technology has become the ultimate sovereign of customer satisfaction; it is the customers who expect the business to offer the latest upgrades.
The latest UX upgrades fit nicely into this scheme of things. Companies are investing heavily into niche-defining user experiences that impart a stand-alone edge to their products and services.
UX technology, as businesses are discovering, is a proven way to give their products a winning edge. Companies are exploring ways in how a new-age user experience can impact their bottom lines. Anticipating customers’ needs and meeting them ahead of the competition is another way technology can save time, retain customers and generate goodwill. UX is the way forward not only to engage the present but also to develop strategies for the future!
THE FUSION OF UX AND TECHNOLOGY
Since technology is intrinsic to the product and the experience it delivers, bringing a human touch to the product portfolio is the logical next step. Humanizing technology through voice, touch — and even sounds and gestures — will set the table for better interaction with machines. It’s a fact that most deliverables are meant for customers, and technology would do well to bridge the schism with a more intelligible interface.
HOW NEW-AGE UX CAN HUMANIZE TECHNOLOGY?
Designing for IoT-enabled products and high-impact applications will thrive in the ecosystem of ubiquitous connectivity, seamless flow, customized experiences, and simplified user journeys.
1. NEW-AGE UX CAN BUILD INCLUSIVENESS
The fast and furious pace of technology has made it possible for entrepreneurs to take everybody along. Technology can be a tool to attract global users — both tech-savvy as well as novices. New–age UX can help deliver this change.
New-age UX has a magic prism that helps the business gauge customers’ behavior, buying preferences, need, expectations, emotions, etc. Businesses can prime their customers for top-flight experiences through the strategic use of modern UX tools.
2. NEW-AGE UX CAN FOSTER TECH ADOPTION
The latest technology may be too complex to understand. As a result, its widespread integration comes in the way of satisfying customers. New-age UX design, by employing communication hacks, can help paper over these problems. It builds economies of scale by increasing user adoption.
3. NEW-AGE UX CAN DELIVER CONVENIENCE
As already pointed out, new technology often poses serious hurdles. It is not easy to understand. It also overwhelms the users with cognitive overload and profusion of possibilities. How can a user at the receiving end benefit?
Sophisticated digital know-how often dents simplicity. How is it possible to milk the pros and circumvent the cons? New-age UX design cherry-picks the relevant features of technology in question, integrates it with the product, and builds two-way communication that users can understand.
As the world begins to recover from Covid-19 setbacks and the economy picks up the pace again, there is little doubt markets, workplaces, and technologies will stand changed forever. New-age UX will have a task cut out to match the design with future innovations, offer anticipatory solutions, take a leadership role in designing IoT and AI-enabled products to deliver the intended benefits to the users.