Storytelling in UI/UX

Storytelling improves customer engagement by creating a more absorbing experience, less bounce rate, and higher response.

Brand communication: A bulleted list of product features reads like a laundry list. Agree? It’s so passé, so boring, so predictable. An outright strain on the eyes! What if each feature were made to pop up and say something about itself? What if a video on a landing page grabbed your attention, luring you to spend a few minutes with its immaculate imagery? This story of visuals, text, motion and animation creates a memorable interaction with the user.

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Sameer Dixit

Sameer Dixit

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Advertising copywriter, blogger, ideator. Absolutely thrilled to share the space graced by a global community of writers and thinkers. Love walking and reading.